"Training athletes is much more about emotional intelligence than intellectual intelligence.   The foundation of performance training is the same for every athlete.  There are non negotiable principles in sports performance, there is no magic exercise, no magic pill.   The art is in connecting with athletes, developing trust, and designing a training program that an athlete will buy in to and be accountable to.  ‘What’ we do is at the top of its class, but ‘how’ we do it is what makes The Factory special.  That's why The Factory is a refuge for so many of our athletes, it’s their home away from home."  

— Travis Mitchell, Owner